Did you enjoy that? Mark's idea and put into practice with virtually no direction by Amanda. Now we don't need to send a Spec Van to your door, because you can see just how good each item that we have available looks.... no not such a great idea, the reps will still call, but if we can't get to you or at least not as frequently as you would like this video is fresh, up to date and an accurate reflection of the quality of the stock.
Each Thursday Karen prepares a list of all the plants we have ready for sale. This is prettied up to create the availability list and we then fax and email all our customers and a few potential customers. This process has been in operation for at least 15 years. I'm proud of our list, I think it's clear and logical and we put an enormous effort into it's preparation each week. A fax works perfectly because the recipient can take the page into their nursery and fill in their requirements immediately. The emailed Newsletter has until now added a picture or two and some more detailed information but I have always struggled with how to get a picture of the actual plants that will be delivered to our customers.
When Mark asked why we don't provide a video of the weekly spec. load the whole puzzle fell into place. On Friday Amanda takes the availability list produced each week and prepares samples of the best items for display to our customers, it took less than 10 minutes to prepare a video of those plants and upload it to YouTube. Amanda is very proud of her spec. loads and rightly so, I think she has shown a sense of fun in preparing the video that I think we can develop.
So, once again, please have a look and don't hesitate to let us know what you think.